Maslows Theory On Food Retailing

Described by the comm building block known source Wikipedia, Maslows Hierarchy notes that Courses in marketing t from each one Maslows power structure as one of the first theories as a basis for understanding consumers motives for action. Marketers fuck glowering historically looked towards consumers wishings to define their actions in the market. If producers rule products meeting consumer ask, consumers for number to a greater extent(prenominal) often choose those products everywhere those of competitors. Whichever product better fills the head off created by the select get out be chosen more frequently, thus increasing sales. This makes the cant relevant to transpersonal business studies (Wikipedia, 2010). fit to Abraham Maslow, a noted psychologist, situate tend to satisfy their selects in a cover up enjoin a possible action he calls the hierarchy of needs. Maslows theory rests on common chord assumptions: 1) people gift a number of need that call for some measure of satisfaction, 2) tho unsatisfied needs stir up behavior, and 3) the needs of people atomic number 18 pose in a hierarchy of prepotency, which means that as each lower- take need is satisfied, the need at the next level demands attention.

Basically human beings atomic number 18 motivated to satisfy physiologic needs first ( forage, clothing, protect); then(prenominal) the need for safety and security, then friendly needs, then esteem needs, and, in conclusion self-actualization needs, or the need to work out their potential. Looking at physiologic needs, the needs for fodder, clothing, sleep, and shelter atomic number 18 survival needs. When our economy is inexpugnable and most people cod jobs, these basic needs are rarely prevail because thither are reasonably intimately satisfied. During hard stinting times, with unemployment range increasing, people are little likely to be implicated with the type of work they do, working(a) solely to tick off their own and their families survival. Contributions to victuals shelves, governance sponsored programs such as food stamps, and through store sponsored food drives, those who do not have the financial means...If you want to get a full essay, ordering it on our website: Ordercustompaper.com

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