Communication Strategy

ADVERTISEMENT 1 : NISSAN MOTORS NEW 350 OZ AD The low gear rear featured the new 350 OZ motor machine of Nissan Motors The ad was taken from F1 step on it cartridge clip which is being create monthly and distributed in 27 countries all over the world by Haymarket Magazines , Incorporated . F1 belt along clip which was printed by Wyndeham champion , costs ?3 .85 per replica . As the name implies , this lawsuit of magazine caters to railway car lovers and car racing aficionados . The magazine is colorfully illustrated with more than a hundred scalawags including the ad pageboys . The advertisement to be analyzed is strategically printed in unrivalled sp exact at the inside cover page up to the first page of the magazine . The entire flow page is slanted colourise , the car being intendn is moving cursorily as present ed in a fanning effect shot . The characterisation employ the convening of thirds , placing the car being promoted in the rectify portion of the bleed page . At the left lift of the photo is a shred outline which says The runner-up leave alone be along sententiously . At the glower unspoiled command of the ad is the logo of Nissan Motors and few captions that says The 350 OZ has just been voted car of the socio-economic class . Not only by BBC Top gearing magazine , but also by the readers of Auto conduct . The ad used the font bold Roman multiplication . The get over line as well as the captions be scripted in caps and lower expression using albumen colored fonts . It can be noticed that the tag line as well as the captions atomic number 18 composed of short sentences with six to seven words per sentence . According to an bind published at loyalty .com (2006 ) short sentences should be used in print ads to make it appealing and to get readers to read farth er . Likewise , the website suggested to set! the tagline in caps and lower case . The lieu statement of Nissan ad suggests that the crossway is positioned by its efficacy to jump competition . Kotler , et .

Al (2005 suggested that positioning statement must first state the products membership in a menage and and then show its difference from other(a) members of the phratry . The lower captions indicates that the product s category , as it was stated that 350 OZ was voted as the car of the yar While the tag line indicated that the new product has an vantage over its competitors in terms of speed . Berger (1998 ) mentioned in her disk Media Research Te chniques that one of the verbal appeals and begines to advertising is the use of comparisons . often two products are compared , sometimes in a motley of ways , to show that one product is superior to the other . This kind of approach is common for car advertisements and is a adopt appeal to logical system and rationality but sometimes some important aspects of the product are not considered (Berger . According to Grewal , et al (1997 , literature shows that comparative ads are more effective than non-comparative ads in generating attention , mental object awareness , brand...If you want to get a full essay, separate it on our website: OrderCustomPaper.com

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